Concept and art direction for the global Tommy Jeans – Spring ‘20 campaign, featuring musicians Charli XCX, Omar Apollo, Lolo Zouaï, Channel Tres, VaVa and Xiuhtezcatl. We followed them on tour and through their local neighborhoods in New York, Los Angeles and London. Supporting the brand’s ethos of determined optimism, the campaign ‘tunes in’ to talent-specific narratives such as inclusivity, sustainability and community. The campaign is video and digital-first. Directed by Chris Read and shot by Sean Thomas
