Concept and art direction for the Tommy Jeans – Fall ‘22 campaign. Tems returns to Play to Progress, taking the reins of the globally impactful alté scene in her home base of Lagos. The alté movement is one of today’s most exciting creative happenings and it’s rooted in Lagos; Africa’s largest metropole. The campaign connects the brand to this creative movement featuring the skate crew Wafflesncream and singer-songwriters Lady Donli and Dami. Directed by Akinola Davis Jr and shot by Joshua Woods.
