Concept and art direction for the Tommy Jeans – Spring ‘22 campaign. The global brand campaign highlights how experimental creativity can move the world forward. It’s not about chasing results or success; it’s about the joy of creation, growth and unexpected impact. The campaign feratures Tems, Bikelife Rex and Imma - all under the Play to Progress strapline. Bikelife Rex – Directed by Ben Fitzgerald with DOP Jake Hunter and shot by Jared Sherbert. Tems – Directed and shot by Bolade Banjo with DOP James Beattie
