Concept and art direction for the global @tommyjeans instagram channel and the ongoing oversight of it. We created a series of playful content formats leading up to the Spring ’21 campaign, that would focus on more in-depth content and a channel with a direct purpose. The always-on content program is a mix of conversation, participation, storytelling and more. Shot by Dennis Branko, Lewis Khan, Ricky Alvarez, Max Semlinger, Ebeneza Blanche, Calvin Pausania, Dan Regan, Diego Andrade, Nick van Tiem and the talent themselves.